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Reddit will experiment with AI-driven search results
Reddit members will soon see AI-generated summaries appear prominently at the top of search results for search outcomes.
Steve Huffman, co-founder, CEO and co-founder of Reddit has informed investors during its earnings call this week that Reddit intends to experiment with artificial intelligence-powered search results pages that “summarize and suggest material.” According to Huffman, this would help users “delve further” into material while discovering new Reddit communities.
Reddit will use both third- and first-party technologies to implement this feature, according to Huffman. They plan on conducting a test later this year.
People following Reddit may have expected them to implement an AI-powered search function at some point this year. Last May, Reddit unveiled their partnership with OpenAI which allows the company to utilize OpenAI’s vast language models and create AI features specifically targeted towards mods and Redditors using OpenAI data sets. Furthermore, Reddit gave OpenAI access to its social media site data – similar agreements had already been inked earlier in 2019. Reddit had signed another similar deal with Google earlier in 2018.
AI was the subject of much discussion at today’s conference, with Reddit’s Huffman applauding the results from Reddit’s AI-powered translation tool and citing France amongst “fastest expanding economies,” adding that they plan to extend it into German, Spanish and Portuguese services as well.
Today was Reddit’s second earnings release since becoming an open company, and Reddit reported 342.3 million active users per week for its second quarter results; an increase of 57% year over year; revenue increased to $281.2 million, exceeding Wall Street estimates of $253.8 million.
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Q&A
What is Reddit experimenting with?
Reddit is experimenting with AI-driven search results.
What is the goal of Reddit’s AI-driven search?
The goal is to improve the relevance and accuracy of search results for users.
How might AI improve Reddit’s search functionality?
AI can analyze and understand user queries better, potentially offering more precise and contextually relevant answers.
